Annoying Popups Are Dead: Check 35 Smart Exit Intent Popup Examples!

Let’s be real. Most popups just don’t work. I’ve seen it too many times — clunky, annoying popups that push people away instead of pulling them in. They hurt your brand, SEO, and chances of making a sale.

But when you time it right, exit intent popups can flip the script. A smartly-timed exit popup can save up to 15% of visitors who were about to leave. That’s a lot of potential revenue you don’t want to lose.

In this blog, I’m sharing  exit intent popup examples you can swipe, tweak, and launch to boost your conversions without annoying your visitors. 

Let’s get started. 

What Is an Exit Intent Popup?

If you’re new to this, an exit intent popup is a smart little message window that appears when a visitor is about to leave your site. It offers something valuable, like a discount or a free download, to re-engage and convert them.

But how do they appear exactly when someone is about to leave?

By tracking signs like when someone moves their mouse toward the close button or stops interacting with the page.

To give you an idea of how an exit popup looks, I created this using Picreel in within minutes: 

Here’s what makes an exit intent popup work:

It’s hyper-personalized, triggered at the right moment, built with a compelling CTA, and fully optimized for mobile. Plus, it seamlessly integrates with your CRM or email tools to help you nurture visitors beyond the popup for future sales.

The result? Fewer bounces. More signups. Higher number of customers.

35 Best Exit Intent Popup Examples That Top Brands Are Using

You’ve seen what exit intent popups can do; now it’s time to see how the best in the business use them.

Whether you aim to capture more leads or reduce bounce rates, these real-world exit intent popup examples are packed with ideas you can borrow, customize, and launch today.

Discount Popup Examples

Discount exit popups convert leaving visitors into paying customers by offering irresistible deals like “Buy One Get Two Free on Your Next Order.” 

Here’s how businesses are using discount popups: 

1. J.Crew

J.Crew slips in with 15% off for joining their rewards program. No big sales pitch, just a cool, effortless way to make their visitors’ first purchase feel like a smart move.

Why It Works:

• A clear, high-impact offer that’s immediately valuable
• Clean, elegant design aligned with J.Crew’s brand aesthetic
• A strong CTA (“Sign Up”) that stands out and guides action
• Subtle reinforcement of long-term value (rewards and perks)

2. Zutano

Zutano doesn’t push; they charm. Look at how their discount popup offer 15% off and early access, wrapped in a warm “Let’s be friends” message that feels more personal than promotional.

Why It Works:

• The emotionally inviting headline perfectly fits Zutano’s brand voice.
• It offers instant value without demanding too much—just an email.
• The visuals and color palette feel soft and warm, matching the product aesthetic.
• The secondary link (“Maybe later, I’m just in browsing mode right now”) gives users a graceful exit, reducing friction.

3. TOMS

TOMS gets straight to the point—15% off just for stopping by. And with a quick pick of what their visitors are shopping for, they make it feel like the offer was made just for them.

Why It Works:

• The strong, urgent headline creates instant value and a reason to pause before leaving.
• Clean, minimal design with high-contrast CTA keeps focus on the action.
• Strategic placement on key exit points (checkout, product, homepage) maximizes visibility without annoyance.

4. Bloomberg

Bloomberg doesn’t waste words. This is an exemplary example of a clean, no-nonsense offer: 30% off an annual plan. But it’s the countdown that really does the trick. It gives their visitors seconds to decide, and suddenly, that subscription feels much more urgent.

Why It Works:

• The single, bold CTA simplifies decision-making and boosts conversions.
• Annual discounts encourage longer retention and higher customer lifetime value.
• Clean, distraction-free design focuses on the offer and the timer.

5. KissMyKeto

Kiss My Keto doesn’t just offer a discount; rather, it makes it personal. This popup offers 15% off, but with a twist: visitors answer a quick quiz about their dietary goals. It feels more like helpful guidance than a sales pitch, and that makes all the difference.

Why It Works:

• The questionnaire personalizes the experience, allowing better targeting and product relevance.
• The headline “Never give up your cravings again” creates an emotional hook.
• The offer is time-sensitive, pushing users toward quicker decisions.
• The vibrant, product-focused design grabs visual attention and reinforces brand identity.

6. SwissWatchExpo

Instead of shouting for attention, SwissWatchExpo lets the offer do the talking: up to 60% off on luxury watches. Who doesn’t want that? It’s subtle, stylish, and just tempting enough to make anyone rethink closing that tab.

Why It Works:

• The “Up to 60% Off” headline immediately conveys rarity and high value.
• The stark black-and-white design creates a luxury feel and visual contrast.
• A strong CTA (“Count Me In”) adds personality and urgency.
• The copy uses clear, exclusive language (“exclusive offers”, “Nothing but the best”) that reinforces trust and premium positioning.

7. Opportunity Knocks

Opportunity Knocks knows how to keep visitors from bouncing. A free $50 gift card with zero strings attached just for signing up? That’s tempting! The best part is that they created this simple form in 5 minutes using Picreel. 

Why It Works:

• The vibrant yellow design stands out instantly and demands attention.
• A high-value, tangible incentive (gift card) increases perceived reward.
• The headline uses urgency language (“WAIT! Before you leave…”) to halt exits.
• The simple 3-field form minimizes friction and boosts conversions.

8. Royal Caribbean International

Royal Caribbean makes its visitors think twice with a $50 discount on their next cruise. On top of that, they get access to price alerts and special deals. And that vibrant image of guests having a blast on a waterslide? It’s not just eye-catching, it makes people imagine themselves there, which makes the offer even harder to resist.

Why It Works

• The bold headline leads with the reward, making the benefit crystal clear.
• Extra perks like watchlist alerts and bold news increase perceived long-term value.
• The layout is clean and user-friendly, with just one input field, encouraging email sign-up without friction.

9. Press

Next on the list is this minimal yet inviting popup by Healthfoods brand PRESS, which offers 10% off on subscribing. A warm product shot and friendly tone give their visitors a gentle reason to stay while capturing leads for future nurturing.

Why It Works:

• The “Leaving so soon?” line is casual and conversational, making the interruption feel natural.
• The discount offer is simple and clear, appealing to price-conscious health shoppers.
• The vibrant product imagery creates an instant craving, reinforcing the desire to purchase.
• The playful CTA copy (“Yes, gimme a discount!”) adds personality and lowers friction.

10. Gourmet Baskets

If you’re new to the popup buzz, take some inspiration from Gourmet Gift Baskets. It uses this simple popup with “Before You Go” messaging and a 10% discount with no sign-up required. 

Why It Works:

• The visible discount code removes friction and feels instantly usable.
• The phrase “Order Today” adds urgency without sounding aggressive.
• A clear and direct CTA (“Keep Shopping”) encourages immediate re-engagement.
• The neutral, elegant design aligns with the brand’s warm and thoughtful aesthetic.

11. Blume

Instead of shouting for attention, Blume takes a softer route, offering 20% off while asking about your skincare needs. It feels less like a promo and more like a brand genuinely trying to understand what matters to their visitors and shoppers.

Why It Works:

• It appears on the whole screen, making it hard to ignore and compelling people to take action.
• Turning the popup into a one-click quiz makes it interactive, not intrusive for visitors or SEO.
• The clean, calming design mirrors the self-care vibe of the products.
• It collects customer skincare focus insights, which help tailor future offers and messaging more meaningfully.

12. ThredUp

ThredUp goes big with exit intent popups with 50% off plus free shipping on the first order. It’s bold, eye-catching, and tough to scroll past without at least considering a quick peek at what’s on offer.

Why It Works:

• The high-contrast color makes the popup pop instantly on the page.
• A clear, valuable offer with a discount and free shipping covers two major buying triggers.
• The message reinforces ThredUp’s eco-friendly, budget-savvy vibe.
• It uses the moment to capture emails for future promos, without feeling pushy.

Free Shipping Popup Examples

Nearly 48% of shoppers ditch their carts because of extra costs like shipping. A well-timed exit popup offering free shipping can change that. It takes away the hesitation and gives them a reason to stick around. Make sure the message fits what they’re doing, add a little urgency, and keep it mobile-friendly so it feels like a helpful tip, not a sales push.

Here’s how businesses are using free shipping popups:

13. Dylan’s Candy Bar

Tackling two big reasons shoppers hesitate, like shipping costs and price, Dylan’s Candy Bar offers free shipping on orders over fifty dollars and a 15% discount. Let’s accept, a popup like this gives their visitors a little extra push to stay and complete the order.

Why It Works

• The free shipping threshold encourages shoppers to add just a bit more to their cart.
• The message is clear, timely, and delivered in a visually delightful format.
• The offer perfectly complements the brand’s playful tone, making it feel like a reward rather than a sales tactic.

14. Adidas

Adidas offers more than free shipping to attract visitors and make them loyal customers. Their popup invites visitors into adiClub, which offers discounts and exclusive products in addition to free shipping, making it an unmissable offer. 

Why It Works

• Free shipping is positioned as a member benefit, not a basic offer.
• One-click social logins remove friction from the signup process.
• The minimal design focuses on value over visuals, making the benefits stand out.
• Encourages long-term engagement rather than a quick win.

15. Lulu and Georgia

Lulu and Georgia strategically tap into FOMO by offering “Free Shipping on Everything” for just three days. The popup looks clean, direct, and perfectly timed, enough to catch visitors hesitating at checkout.

Why It Works:

• “Free shipping on everything” removes all mental math around order minimums.
• A clean, elegant design fits the brand’s upscale aesthetic.
• The strong and clear CTA makes it easy to act on the offer.
• Adding the code makes it easier to avail the offering, reducing cart abandonments. 

Lead Generation (Email/Information Capture) Popup Examples

You’re missing out on 3% of your visitors if you’re not using email capture exit popups. How? Because they can help you turn lost visitors into future customers. And launching high-converting email capture exit popups is not tough. All it takes is short forms, relevant offers, and immediate promise delivery.  

Now let’s explore some high-converting email capture exit popups for your inspiration: 

16. Maven Imaging

Maven Imaging doesn’t overwhelm you with flashy designs or gimmicks. Instead, they lead with a clear, high-value offer of up to $3,000 off in exchange for your email. This is one of the best exit popup examples showing that good things don’t take time. 

I mean, they made this popup in 5 minutes using Picreel, and the conversions they have been driving are boundless. 

Why It Works:

• The “Wait, we have a special offer” headline creates instant curiosity and a pause.
• Highlighting a high-value discount gives serious weight to the offer, making it hard to ignore.
• The minimal design with a strong CTA keeps the visitor focused on one clear action.
• Including a simple “No, thanks” option makes the popup feel less pushy and more respectful.

17. Only Natural Pet

Only Natural Pet knows that pet parents don’t just want discounts; they want to feel understood. That’s why their exit popup not only offers a discount but also discusses auto-delivery for convenience and shopping preferences for customized food options. 

Why It Works:

• A bold 35% discount immediately grabs attention without needing extra explanation.
• Letting shoppers pick their pet preference personalizes the brand experience from day one.
• A clean, friendly design paired with an emotional image makes the popup welcoming, not pushy.
• Collecting email + preference data smartly sets the stage for more tailored future marketing.

18. MVMT

MVMT keeps things sleek and simple, just like their watches. Their popup offers an extra 10% off for signing up, giving visitors a solid reason to stay connected. I like how their popup design perfectly blends with their brand colors and aesthetics. 

Why It Works:

• Letting users choose their shopping preference adds a layer of subtle personalization.
• The easy signup flow keeps friction low, making conversion feel effortless.
• Subtly notifies visitors about the sale with a simple statement, “Unlock an extra 10% off for MVMT’s End Of Year Sale” so they stay and explore.
• The stylish watch imagery instantly attracts visitors who are looking to purchase watches.

19. Mala The Brand

Mala The Brand has adopted a popup not to sell but to win you over. Look at their honesty: no spam, just good stuff, plus a 10% off their Discovery Scent Kit. That’s the kind of popup that can turn leaving visitors into loyal subscribers.

Why It Works:

• Offering a targeted discount (on their Discovery Kit) makes the offer feel curated, not generic.
• Clean, cozy backdrop paired with conversational copy makes signing up feel like joining a laid-back club rather than another email list.
• A short form with minimal fields makes joining effortless.

20. Flaus

Flaus takes a playful spin with its popup, shaped like a giant tooth to match its electric flosser brand. It offers 10% off plus free shipping, making it an easy yes for anyone hovering over the exit.

Why It Works:

• The tooth-shaped design grabs instant attention and makes a routine email signup a little more fun.
• The bold “Unlock 10% Off” headline is clear and action-driven.
• A single input field makes signing up feel effortless.

Lead Generation (Valuable Content/Resources) Popup Examples

Offering valuable content like a free guide, toolkit, or resource through an lead capture exit popup is a smart way to win trust and capture leads. Why? Because no one wants to leave a “free resource” behind. But make sure that you clearly highlight the benefit and make it super easy for them to access — just a quick name and email is enough.

21. Aviso

Now this is what a unique exit popup looks like! Aviso leads with a free call summary that sales teams would always be interested in to improve their outcomes. It’s a smart way to build credibility, spark interest, and position themselves as a helpful partner, not just a service provider.

Why It Works:

• A bold, curiosity-driven headline (“Know what truly happened on your last sales call”) hooks the right audience fast.
• Offering valuable content instead of a generic offer positions Aviso as a trusted advisor, not just another vendor.
• Showing a real preview of the call summary builds trust and creates a sense of transparency.
• The vibrant purple design stands out while staying professional and aligned with the brand’s tech-savvy image.

22. Nuoo

Nuoo keeps things light and friendly by offering a free gift for first-time shoppers through its exit popup. Adopting a similar popup can be a hit, as 61% of customers say that surprise gifts are the best way to engage them. 

Why It Works

• The “A gift for your first order” message feels personal and exciting without sounding salesy.
• A minimalist design focuses on the offer and makes the action simple.
• Bright, appealing product imagery adds an emotional pull and reinforces the brand’s beauty positioning.
• A playful CTA (“Oh Yes! Oh Oui!”) matches the brand voice and creates a feel-good moment.

23. Sienna Sauce

Sienna Sauce flips the usual playbook by using a lead magnet instead of a discount in its exit popup. The e-cookbook directly ties into its product and educates shoppers on using their recently purchased sauces, making them feel like the brand cares. 

Why It Works:

• Engages shoppers and collects leads without having to compete on price.
• The free cookbook is a bonus value, making buyers more excited about their purchase.
• Clean layout and large visuals quickly capture attention without overwhelming the user.
• The CTA is action-driven and creates instant gratification by immediately promising something useful.

24. Sunbasket

Sunbasket’s popup strategy offers a big, clear savings incentive upfront to grab attention immediately and show the value without making visitors think too hard. They create urgency by making the offer feel like a rare deal you shouldn’t miss.

Why It Works:

• The “$90 off” figure immediately captures attention with strong perceived value.
• Free shipping is layered into boost the overall appeal of the offer.
• Bright visuals and a clean layout make it easy to focus on the message.
• A playful opt-out text subtly pressures users to reconsider leaving.

25. Coschedule

CoSchedule keeps it simple and smart with their exit popup by offering something genuinely useful: a free marketing calendar. Instead of pushing a discount, they focus on helping users solve a real problem, which builds trust and positions them as a helpful resource rather than just another brand asking for an email.

Why It Works

• A clear visual preview instantly shows the value of the offer.
• The headline speaks to a real pain point — staying organized.
• The CTA feels personal and action-driven, making users more likely to click.
• Giving away a practical tool (instead of a discount) attracts genuinely interested leads.

Gamification Popup Examples

Adding a little fun to your exit popup can go a long way. Gamified popups like spin-to-win wheels, scratch cards, or mystery discounts tap into curiosity and reward psychology, making visitors more excited to stay and engage. To craft a successful gamification exit popup, keep the game simple, offer real rewards, and make sure the design feels aligned with your brand so it feels natural.

26. Charlotte Tilbury

Charlotte Tilbury uses a smart quiz popup to make visitors feel part of the brand experience. Instead of just offering a deal, they guide shoppers to pick a persona and instantly see product recommendations that match their style. It’s an easy, fun way to personalize the shopping journey and keep visitors engaged a little longer.

Why It Works:

• The quiz introduces a micro-commitment, making visitors more likely to keep engaging.
• Keeping the experience fun and light reduces exit friction without feeling pushy.
• Matching users to a persona makes the experience feel personalized and relatable.
• Showing results immediately keeps momentum high without asking for extra clicks.

27. Track Brewing Co.

Track Brewing Co. keeps things fun and rewarding with their exit popup by inviting visitors to join a loyalty club and refer friends. They focus on building a community where every purchase and referral earns you something back, like beer tokens and discounts.

Why It Works:

• Turning purchases into beer tokens adds a fun, game-like layer that encourages loyalty without feeling salesy.
• The “refer a friend” bonus taps into word-of-mouth marketing in a way that feels natural, not pushy.
• Promoting rewards up front gives visitors an extra reason to stay, even if they weren’t planning to buy today.
• The popup feels like an invitation to join a club, which helps deepen emotional ties to the brand.

28. London Lash

London Lash makes exiting visitors pause with a playful twist with their “Scratch & Win” popup. Shoppers are invited to unlock up to 30% off, but only after scratching to reveal their reward. It’s a clever way to add a little fun, spark curiosity, and turn a simple exit into a memorable brand interaction.

Why It Works:

• Gamifies the discount offer to create a mini-moment of excitement.
• Builds a stronger emotional connection compared to a static popup.
• Uses curiosity to encourage more email signups.
• Makes the shopping experience feel rewarding even before checkout.

29. Elaina Gisele Collection

Elaina Gisele Collection adds a burst of excitement with their “Spin to Win” popup. Visitors get a chance to spin the colorful wheel and win special discounts or prizes, making the shopping experience feel like a mini game that no one wants to skip. 

Why It Works:

• Creates instant curiosity, excitement, and engagement through an interactive spin wheel.
• Encourages more signups by offering the thrill of “winning” something easily just by entering their name and email.
• Bright visuals and dynamic motion naturally grab attention before exit.
• Builds a fun brand memory that sticks even if users don’t purchase immediately

Learn How to Create a Spin-to-Win Wheel for Your Website-

30. Casper

Casper keeps things light and playful with a quick mattress quiz popup. Such quizzes help visitors who are confused about the suitable product. Then they don’t just abandon their carts due to confusion rather, stay, explore, and purchase.

Why It Works:

• Personalized results build trust and make the next step obvious.
• A fun interaction helps visitors stay emotionally connected to the brand.
• The copy of the popup “Which Casper Mattress is right for you?” is benefit-oriented and taps visitors’ pain points, making them feel understood.
• The soft CTA (“Take the Quiz”) removes buying anxiety.

Social Proof Popup Examples

Almost 97% of people say online reviews influence what they choose to buy because people just need a little reassurance before making a decision. That’s where social proof exit popups shine. 

You tap into the natural fear of missing out by showing real customer reviews, ratings, or recent purchases right as someone is about to leave. But this applies only when you keep the social proof authentic, add recognizable names or faces if possible, and ensure it loads fast without blocking the shopping experience.

31. Ramp

Ramp’s popup uses social proof to build instant trust. It subtly highlights its massive user base and value-packed updates, making subscribing feel like joining a smart, insider club. 

Why It Works:

• Taps into FOMO by showing specific subscriber count (350K+ financial professionals).
• Offers clear, tangible perks like webinars and updates, making the signup more attractive for people interested in spend management tools.
• It uses a clean design and minimal fields, reducing friction and converting visitors faster.
• The “What’s New” image element adds a real-time, fresh vibe to their offering.

32. Allbirds

Allbirds keeps things simple but smart with their popup strategy. Instead of overwhelming visitors, they offer a clean 15% discount tied to joining their “flock”. It’s not just about the special offer, it’s about feeling like you’re part of something bigger, trusted by people who already love the brand.

Why It Works:

• The phrase “Join Our Flock” taps into community vibes and belonging.
• Clean layout and minimal fields make it fast and easy to sign up.
• Subtle social proof is woven in through the community-driven language, not flashy numbers.
• Visuals featuring real-life moments make the brand feel relatable and grounded.

Cart Abandonment Popup Examples

Nearly 70% of online shopping carts get abandoned, often because shoppers get distracted or hesitate at the last moment. Cart abandonment exit popups step in right before they leave, gently reminding them what they’re about to miss. 

A well-crafted cart abandonment exit popup highlights the saved items, throws in a little urgency or special offer (like free shipping), and makes it ridiculously easy to finish checkout. 

33. Colorescience

Colorescience tackles cart abandonment with a smart twist: they pop up a quick, friendly quiz offering personalized skincare recommendations. This gently re-engages them by making the next step feel easy and tailored.

Why It Works:

• It keeps visitors mentally engaged instead of closing the tab.
• Offers immediate value like custom product suggestions with quick personalized questions.
• Builds trust by showing genuine interest in the shopper’s needs.

34. Eye Love

Eye Love uses a smart cart abandonment popup highlighting exactly what’s sitting in the cart, complete with the product image, price, and a glowing review count. By reminding shoppers what they’re about to miss out on, Eye Love makes them reconsider leaving and more likely to go back and finish buying.

Why It Works:

• The star ratings add instant trust and urgency.
• Clear “Back to Cart” CTA removes any friction to complete the purchase.
• Keeps the shopping experience personal, not pushy.
• The minimalistic design keeps the shopper’s focus completely on the cart item and the action button.

35. Porcobrado

I saved the lonely pig sandwich for you here. I absolutely loved the clever storytelling that humanizes the product just enough to make shoppers think twice before bouncing away. This is one of the best exit popup examples showing how adding catchy visuals to your website can increase sales.

Why It Works:

• The playful “pig in your cart” message immediately grabs attention and makes users smile.
• Emotional appeal turns a simple cart reminder into a personal mission to “rescue” the item.
• Strong visual of the product triggers cravings and boosts purchase urgency.
• The CTA (“Give it a home, complete your purchase!”) feels inviting rather than pushy, lowering resistance.

How to Create & Optimize Exit Intent Popups

Setting up an exit intent popup is simple. When done right, it can be a powerful tool for stopping visitors before they leave. 

Whether you’re offering a special offer, capturing leads, or reducing cart abandonment, just watch this video, and I am sure you will be able to create an exit intent popup using Picreel in a few minutes.

Here’s a step-by-step guide that you can follow along with when creating a popup using Picreel. 

Step 1: Log In To Your Picreel Account

Start by signing up for a Picreel account. If you already have an account, log in to it. 

After logging in, you can build one from scratch or save time by choosing from the 100+ pre-designed templates. 

Step 2: Design a High-Impact Exit Offer

Inside Picreel’s Campaign Builder, name your campaign, choose a layout, and customize everything from the visuals to the CTA. 

Want to make it interactive? Use multi-step forms or gamified elements like dropdowns or spin wheels to boost engagement. You can even try video popups, as they are helpful and engaging enough to convert visitors. 

Step 3: Target the Right Visitors

In Picreel, you can set your popup to trigger on exit for desktop users with low, medium, or high chances of leaving. 

But don’t stop there; go deeper with advanced targeting. 

Show popups only to new or returning visitors, specific locations, or people who’ve viewed a certain number of pages.

Step 4: Optimize for Mobile

Choose a mobile-optimized design or set the device type to “all devices” in the campaign settings so the mobile popups adjust automatically. 

Avoid full-screen takeovers on mobile. Focus on keeping it thumb-friendly and non-intrusive.

Step 5: Run A/B Tests to Find What Works

Picreel makes it easy to A/B test multiple versions of a popup from the dashboard’s side panel. 

You can try testing different CTAs, offers, or designs and let the real-time analytics guide your decisions. Focus on conversion rates, not just impressions, and tweak based on what your visitors respond to best.

Step 6: Add the Code to Your Website

Once your campaign is ready, go to the “Install Campaign” section and copy the JavaScript snippet. Paste it into your website’s code.

Step 7: Track, Analyze, and Improve

Head to the “Reports & Analytics” dashboard to see how your popup is doing. Monitor key metrics like visitors, impressions, conversions, and views. 

Also, use behavior insights and trend analysis to determine what’s working and refine your approach.

6 Common Challenges With Exit Intent Popups

Fed up with exit intent popups? The setup feels confusing, or the results don’t quite match the hype?

Here’s the truth: Exit popups can absolutely help boost conversions, but only when they’re set up and optimized with care.

Let’s examine some common issues marketers like you encounter and discuss how you can solve them.

Challenge 1: The Setup Feels Confusing or Too Technical

Not everyone’s comfortable pasting code or messing with settings like “exit intent sensitivity.”

Solution: Start with tools that offer pre-built templates and a guided setup. That way, you can focus on crafting your message, not figuring out how to display it. Picreel’s visual builder makes this part easy with zero coding.

Challenge 2: Mobile Versions Look Messy or Disrupt UX

Mobile popups often feel cramped, annoying users instead of helping.

Solution: Go for minimal, thumb-friendly designs that are easy to close. For instance, Picreel offers device targeting, ensuring your popup is optimized for all screen sizes or specifically for mobiles.

Challenge 3: Visitors Find Them Annoying

Let’s be honest—bad popups feel like interruptions. If the timing or message is off, users will bounce.

Solution: Show your popup only after someone has spent time on the site or visited multiple pages. Avoid full-screen takeovers and offer something valuable. Here, Picreel’s advanced targeting feature, like page targeting and show after x seconds, can help you set popup frequency controls and avoid overexposing users to the same message.

Challenge 4: You’re Not Seeing the Results You Expected

Maybe conversions are flat, and you’re questioning whether exit popups work.

Solution: Run simple A/B tests to compare headlines, CTAs, or offers. A small tweak like changing “Subscribe” to “Grab My Discount” can make a big difference. Tools like Picreel offer built-in analytics and testing so you can quickly see what’s working.

Challenge 5: You Want More Control Over Who Sees What

Generic popups don’t work for everyone. You want to show different messages to different types of visitors.

Solution: Use targeting based on behavior, referral source, location, or visit history. This ensures your popup feels personal, not random. Dedicated popup tools like Picreel let you set these conditions without needing extra integrations.

Challenge 6: You’re Unsure About GDPR or Privacy Compliance

Especially if you’re in (or serve) the EU, this is something you can’t ignore.

Solution: Include a consent checkbox and keep your messaging transparent to stay safe. You can easily add a GDPR-compliant message to your Picreel popup. Something like this:

Challenge 7: You’re Capturing Leads, but Believe They Aren’t the Right Ones.

Getting leads feels great until you realize many aren’t a good fit. Generic popups often attract low-quality signups that don’t convert.

Solution: Use exit intent popups that ask a quick qualifying question, offer content based on user behavior, or segment visitors by interest. Tools like Picreel make it easy to personalize your offers and target your desired audience segment so you attract the leads that matter, not just fill your list with random names.

Why Should You Use an Exit Popup?

Exit intent popups are a great way to make visitors stay on your website. By providing immediate and easy-to-understand value, exit intent popups can keep visitors engaged with your content.

These popups can be used in a number of ways to improve your website. Here are some of the most popular:

1. Increase Potential Sales Recovery

Exit popups re-engage departing visitors with captivating last-minute offers and drive them to take some action. By personalizing the popup to individual interests, you can increase the chances of conversions.

These popups act as a safety net, minimizing missed opportunities for engagement, conversion, and revenue. They also help in continuous communication with the visitors, enabling you to nurture leads and build lasting relationships.

Effective utilization of exit popups turns lost prospects into valuable conversions and loyal customers.

2. Boost Conversion Rates

By strategically placing relevant and enticing offers before your leaving audience, you create a sense of urgency and FOMO (fear of missing out) that lure them towards making a purchase or engaging further with your brand.

These popups deliver personalized content tailored to the visitor’s behavior or preferences that resonate well with their needs and help drive conversions.

In fact, BigCommerce suggests that well-designed exit intent popups have the potential to boost an ecommerce store’s conversion rate by up to 20%.

3. Gather Valuable Insights

Analyzing the responses and interactions generated by exit popups yields valuable insights into visitors’ pain points, interests, and preferences. This data is a goldmine for refining marketing strategies, fine-tuning product offerings, and enhancing the overall user experience.

Understanding why visitors are leaving, what incentives resonate with them, and how they engage with exit popups empowers businesses to make data-driven decisions.

By leveraging this knowledge, you can optimize your approach, tailor your messaging, and create a more personalized and compelling journey for your target audience.

4. Reduce Bounce Rates

Exit popups provide a potent solution by intercepting those who are on the verge of bouncing and presenting them with a compelling reason to stay.

Whether it’s an enticing discount, an invitation to explore related content, or an opportunity to engage through social media, exit popups can entice visitors to linger longer on your website, reducing bounce rates and increasing overall engagement.

Choose the Right Exit Intent Popup to Win More Conversions

You can increase your conversion chances with well-timed, context-specific, and informational exit intent popups. While creating popups, ensure you have a strong CTA and compelling message. Leaving timing to chance is a big NO.

You can also steal some ideas from the best exit intent popup examples of leading brands shared above. Get a cue from these examples to inspire your own.

Also, you can try out using tools like Picreel, which offer seamless exit popup creation for desktop and mobile devices. The software also provides a forever-free plan, enabling you to test it before deciding.

Frequently Asked Questions

How can I track the performance of my exit intent popups?

Use a tool like Picreel to track conversion rates, engagement (clicks, time, closes), and lead quality. Run A/B tests, monitor bounce rates, and get real-time reports for quick optimizations.

What is the best timing for showing an exit intent popup?

On desktop, trigger when the mouse moves toward the close button. On mobile, use 70–80% scroll depth or 5–10 seconds of inactivity. You can also trigger by time on site or pages viewed.

How often should I show exit intent popups to the same visitor?

Show once per session to avoid frustration. Use cookies to delay repeats for 7–14 days, segment users by behavior, and respect their choice if they’ve closed it before.

What types of offers work best with exit intent popups?

Offers are the heart of a winning exit intent popup. Here are some of the best working ones:

• Discounts or Special Offers: "Wait! Here’s 10% off if you complete your purchase!"
• Freebies or Lead Magnets: Free eBooks, templates, cheat sheets.
• Exclusive Access: Early access to sales, VIP content, and webinars.
• Gamified Rewards: Spin-to-win wheels (huge among users seeking interactive popups).
• Urgency-Driven Messages: "Last chance to save — your cart will expire soon!"
• Personalized Recommendations: Based on the visitor’s behavior, like products viewed or pages browsed.