Selling new products without shooing away customers is an everyday struggle for digital marketers. In a Gartner survey, 57% of respondents confessed that they struggle to sell new products to customers. The reason is simple – nobody likes being pushed into buying something they don’t need. So, upselling is not the problem here; failing to find sneaky ways...

Shopping cart abandonment is a common challenge faced by online businesses. The average cart abandonment rate is around 70%, meaning seven out of ten shoppers abandon their carts before completing the purchase. This is a major concern for businesses because it can lead to a lot of lost sales and revenue. However, there are effective solutions that can...

The US eCommerce market is expected to reach a market volume of US$1,534.00 billion by 2028. That’s a staggering number, isn’t it? But let’s face the other side of the coin – with great opportunities comes a difficulty to stand out in the crowd. I mean, the chances of old eCommerce marketing ideas (cold calls, emails, ads, etc.) boosting...

How to reduce the bounce rate on Shopify is a common question among most online store owners. But why is it so? So let’s consider you have a great product, but somehow, your visitors are not sticking around to see more of it. Why is that? What are you doing wrong? And more importantly, what can...