Selling new products without shooing away customers is an everyday struggle for digital marketers. In a Gartner survey, 57% of respondents confessed that they struggle to sell new products to customers. The reason is simple – nobody likes being pushed into buying something they don’t need. So, upselling is not the problem here; failing to find sneaky ways...

Shopping cart abandonment is a common challenge faced by online businesses. The average cart abandonment rate is around 70%, meaning seven out of ten shoppers abandon their carts before completing the purchase. This is a major concern for businesses because it can lead to a lot of lost sales and revenue. However, there are effective solutions that can...

The US eCommerce market is expected to reach a market volume of US$1,534.00 billion by 2028. That’s a staggering number, isn’t it? But let’s face the other side of the coin – with great opportunities comes a difficulty to stand out in the crowd. I mean, the chances of old eCommerce marketing ideas (cold calls, emails, ads, etc.) boosting...

How to reduce the bounce rate on Shopify is a common question among most online store owners. But why is it so? So let’s consider you have a great product, but somehow, your visitors are not sticking around to see more of it. Why is that? What are you doing wrong? And more importantly, what can...

Looking to boost your revenue in the competitive world of e-commerce? Shopify cross-sell apps could be the answer. By suggesting complementary products to your customers, you can enhance their shopping experience and increase sales. And luckily for Shopify users, many cross-selling apps are available to make this process easier. But with so many options, how...