I’ve been using Moosend for quite some time now and have built my entire business on top of it. The platform’s ease of use and powerful email marketing capabilities have been instrumental in my success.

Lately, I’ve heard that popups can help grow your email list and improve click-through rates (CTRs). After some research and experimentation, I discovered that Moosend’s popup feature can indeed enhance your marketing efforts.

We’ll also discuss the differences between Moosend’s popup builder and Picreel as a standardized popup tool. In fact, here’s how my Picreel popup looks within Moosend:

But does Moosend offer popups? Yes, it does.

In fact, there are two ways to create a popup in Moosend: using Moosend’s built-in tool and using an external popup tool like Picreel.

Before we dive into the step-by-step guides, here’s a comparison between using Moosend’s own popup builder and a standardized popup tool like Picreel.

Based on my personal experience, I recommend using Picreel for the following reasons:

• Multi-platform support: Picreel works seamlessly across various platforms, making it a versatile choice if you use multiple tools or plan to switch platforms in the future.
• Better customization options: Picreel offers extensive customization options that allow you to create visually appealing and highly functional popups tailored to your specific needs.
• Advanced targeting options: With Picreel, you can leverage advanced targeting and segmentation options to deliver personalized popups to your audience, increasing engagement and conversions.

Nevertheless, in this tutorial, I’ll explain step by step how to create a popup using both methods.

Method 1: Using Moosend’s Built-In Popup

Moosend offers a built-in popup maker. Here’s how to create it:

1. Go to Moosend and enter your login credentials. Once logged in, click on “Subscription Forms” from the left-hand menu.

2. Choose “Create New” from the available form types to start creating a popup form.

3. Enter a name for your popup form and select the mailing list to which the form will be connected.

4. Use the drag-and-drop editor to customize the design of your popup.

5. Click on the “Settings” tab to configure when and where your popup will appear.

6. Under the “Choose Publishing method” tab, specify where you want to see the form.

7. Once you’re satisfied with your design and settings, click “Save & Activate” to publish your popup form.

Method 2: Using Picreel Popup Builder

Picreel is a popup maker that works across multiple platforms, providing you with a versatile solution for creating popups. Here’s how you can create a popup using Picreel:

1. Sign up for a Picreel account and log in.

2. Go to the “Campaigns” menu and click “New Campaign” from the top right. You can select the templates option from the drop-down or start from scratch.

3. From the templates menu, choose the type of popup you want to create.

4. Once you select the design, customize it according to your preferences.

5. Configure your targeting and trigger options to specify when and where you want your popup to appear.

6. Click “Save” to activate your popup.

Embedding Picreel HTML Code Inside Moosend

To embed a Picreel popup on your Moosend website, follow these steps:

1. Navigate to campaigns and click “View Code.”

2. Click on the code to copy it.

3. Go to Moosend and enter your login credentials.

4. Once logged in, click on “Campaigns” from the top menu.

5. Click on “Create New Campaign” to start a new campaign or select an existing campaign to edit.

6. When prompted to select an editor, choose the “Custom HTML Editor” option.

7. Fill in the required fields, such as the campaign name, subject line, and sender information.

8. Click on the “Next” button to proceed to the HTML editor screen.

9. In the HTML editor, paste your custom HTML code into the provided text area. You can write or modify the HTML code directly within this editor.

10. After pasting your code, click the “Save” button to save your custom HTML content.

Which Is a Better Method: Method 1 or 2?

Keeping a long-term view, Picreel is better because your popup tool remains intact despite you changing platforms. You get more sophisticated popup options and more triggers.

Also, Picreel comes with a forever-free plan for startups and small businesses and allows you to create unlimited popups with all premium features. I feel the free version does the job, however, you can always look for paid options that start as low as $9.99/month.

On the other hand, if you prefer to use the limited options available with Moosend’s built-in popup without incurring any additional integrations, it can still serve your needs just fine.

Remember, the goal is to create compelling popups that drive user engagement and conversions, regardless of your chosen method. Ultimately, the choice is yours.