William Arthur Ward said it best: “Gratitude can transform common days into Thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings.” Thanksgiving is a time for reflection and gratefulness, but it’s also a prime opportunity for brands to connect with their visitors and boost sales. While families gather and feasts are prepared, online activity...

Imagine you’re about to buy a new gadget online, but you’re hesitant. Then, bam! A social proof popup appears saying, “37 people have this in their cart right now!” Suddenly, that gadget seems a whole lot more appealing. Having spent nearly a decade in marketing, I have seen firsthand the trust that social proof delivers to a...

Did you know that 81% of small and mid-sized businesses leverage email as their primary customer acquisition channel? That’s because email marketing boasts an impressive average ROI of $42 for every $1 spent! That’s right, for every dollar you invest, you can expect a hefty return. But here’s the catch: you need an email list to make that...

Ever visited a website and had a popup appear at just the right time, nudging you to take action? Ever wonder how they do it? If you’re using CS-Cart and haven’t yet added popups to your marketing toolbox, you might be missing out on a simple but powerful feature. Surprisingly, CS-Cart doesn’t come with a...

ExpressionEngine is a brilliant open-source CMS, and I’ve been using it to build websites, manage digital content, and create blogs. It’s a versatile tool that works well for both small static sites and large, dynamic content-rich websites, and that has helped me immensely. However, there’s a small caveat — ExpressionEngine does not have an in-built...

“The key is not to just collect leads, but to cultivate relationships with them.” – Tim Ferriss If you want to stand out, you need to engage your audience. Your website may be bustling with visitors, but the majority are simply window-shopping. They’re curious but not quite ready to commit. How do you transform those casual...

You’ve poured your heart and soul into crafting a stunning website, and the traffic is coming in. Despite all that traffic, you’re not seeing the sign-ups and sales you want. It’s a common struggle for many marketers, and it can be really frustrating. However, what if I tell you that there is a simple yet...

I’ve been using Hygraph CMS for a while and have built several content-rich websites and apps on it. It’s an API-first headless CMS that allows you to manage content across platforms. The good thing is that it supports many API integrations, which makes content management seamless. And that also makes embedding popups way easier. So,...

I’ve been working with Netlify for a while, and trust me when I say… I love how it simplifies website hosting! It’s packed with features like continuous deployment, serverless functions, and built-in global CDN support. I think it’s an ideal choice for anyone wanting to focus more on building websites than managing the backend. One...

Integrating popups into your Vercel-hosted website is a great way to engage visitors and boost conversions. While Vercel does not offer built-in popups, third-party tools like Popupsmart provide an easy and powerful solution. In this guide, I’ll show you how to create a popup in Vercel using a Popupsmart extension as well as specialized popup tools like Picreel. Here’s what...