Recent Articles

Mobile Exit Intent Popups: Strategies and Best Practices

Welcome to the exciting world of mobile exit intent popups! If you’re not familiar with them yet, don’t worry, you’re not alone. But once you discover the power of these little gems, you’ll wonder how you ever lived without them. Picture this: a potential customer is browsing your website on their mobile device, but for...
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How to Build a Popup That Opens on a Button Click

Opening a popup on click is not something unusual by today’s standards, and a lot of marketers deploy this strategy in their campaigns. On-click popups provide a two-step opt-in process for website visitors. To put this in simple terms- website visitors will have to click on a specific element for the popup to appear, and...
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8 Valentine’s Day Marketing Campaign Ideas We Love

Marketing campaigns are known to make the best of every festival or occasion that comes along, and Valentine’s day is no different. You’ve probably seen loads of Valentine’s day campaigns and ads floating around the month of February, and that’s because people spend a ton of money during this time of the year. To give...
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What is CRO Marketing: 11 Ways to Get Started

Nowadays, most marketing teams focus on directing traffic to their websites with the hope of converting them into qualified leads. But that’s not where the battle ends. To propel your company towards long-term, sustainable growth, you must also get more out of existing traffic and leads rather than relying entirely on new traffic and ignoring...
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Product Recommendations: Top 15 Examples and Tactics All Experts Swear By

Have you ever walked into a store to buy the perfect gift, only to walk out bewildered and overwhelmed? The scenario is the same, more frequent even, for most online emporiums. With a voluminous catalog full of products and buyers only having themselves to rely on for making a choice, it is quite common to...
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How to Create Popup Forms for Website (With Top Examples)

Have you been looking for the easiest and simplest way to add popups to websites and improve user experience? You just struck gold! Let us introduce you to popup forms! In today’s fast-paced digital landscape, creating an enjoyable and seamless user experience is key to keeping your audience engaged and coming back for more. And what better...
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Unlocking CRO Power: 10 Techniques for Conversion Rate Optimization

Have you ever wondered why some websites seem to convert more visitors into customers compared to others? The answer lies in the process of Conversion Rate Optimization (CRO). CRO is the practice of improving the performance of a website with the goal of increasing the number of conversions, such as sales, sign-ups, or leads. But...
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How to Reduce Shopping Cart Abandonment: 20+ Expert Tips!

Businesses spend a lot of time and money establishing their online presence. It is a long process, from creating an engaging website with good digital content to running ad campaigns to bring in traffic. With what goal? To increase conversions and make sales eventually. But imagine that visitors knock on your door after checking out...
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Beyond The Offer – What Happens After You Collect An Email Address

While popup offers can be used for a variety of purposes, one of their most popular uses is to collect email addresses and build lists. You offer something of value; a site visitor provides their email address in exchange. But what happens to those email addresses you’re collecting? Are you putting them to work to...
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