Just like you need petrol or diesel to run a vehicle, your business needs leads as fuel to keep growing. Without leads, the conversion funnel dries, and your business eventually stops growing. That is why capturing quality leads is the number one priority for businesses. But the question is – how to generate leads that...

If you are wondering what a lead magnet exactly is and are looking for some ideas to create high-converting magnets, then we have got you covered. In general marketing terms, a lead magnet is an efficient technique for capturing prospects’ contact details. You must have noticed lead magnets at the top or bottom of the...

As someone who has used lead generation tools, I can tell you that selecting the right software plays a big role in the success of a business! Yet, in today’s market, you may be overwhelmed with a plethora of lead-generation solutions. This confusion often stems from marketing gimmicks and each provider claiming to offer the latest...

“Don’t you think this CTA would be more appealing if we use a big font in red?” – A marketer to a colleague! Such conversations in marketing teams are quite common as they are always trying to optimize their campaigns for improved conversions. But, when there is an A/B testing conversion rate optimization technique available,...

Are you looking to boost your sales? Are you done with the conventional way of marketing for lead generation? Are you using Facebook effectively for driving your business? If not, then it is time for you to turn toward the social media for improving the conversion rate. It has been noted that 58% of marketers...

With the Christmas season officially in the rear-view mirror, you can confidently turn your attention to growing your business in 2014. But don’t get too relaxed. In the U.S., there’s always another holiday lurking around the corner. And Easter is next up to bat. For the creative marketer, holiday promotions offer a great opportunity to...