Marketing campaigns are known to make the best of every festival or occasion that comes along, and Valentine’s day is no different. You’ve probably seen loads of Valentine’s day campaigns and ads floating around the month of February, and that’s because people spend a ton of money during this time of the year. To give...

When you visit a store, and the store employees already know what you are looking for, it makes your shopping experience much easier and smoother. This is exactly how ecommerce personalization works. In real life, you may also call it an exclusive shopping experience, which transfers to ecommerce, where you treat every visitor as an...

Email marketing is admittedly one of the most popular channels for eCommerce owners to increase their customer engagement. But here’s the problem – pretty much everyone in the field is doing it. So, what can you do differently to stand out from the crowd? The answers are many, but generating fresh newsletter ideas for different...

Have you ever walked into a store to buy the perfect gift, only to walk out bewildered and overwhelmed? The scenario is the same, more frequent even, for most online emporiums. With a voluminous catalog full of products and buyers only having themselves to rely on for making a choice, it is quite common to...

Are you struggling to grow your email list? Are you tired of seeing little to no engagement from your subscribers? If you answered yes to any of the questions, then email opt-in strategies are just what you need. Did you know that email marketing has an ROI of 4,400%? That means for every dollar spent...

With an amazing advertising strategy and stellar product features, you have established your presence online and even have regular visitors to your website. Yet, when all is said and done, your net conversion rate stays low.  Ever wondered why? A low website engagement might just be the piece you are missing in this puzzle. Website...

Customer retention software and tools have gained significant momentum in the past few years because retaining old customers is much more feasible than attracting new ones. But customer retention does not happen overnight. For that, you would need to uncover customer behavior, identify negative experiences and make crucial business decisions with the help of good...

Stagnating numbers are among the worst things to happen to your business. To sustain, a company needs to get new clients consistently. While your old customers might move to another business for their evolving needs, you need new customers to take their place and exceed the existing numbers. However, getting new customers interested in your...

Personalization software is a gateway to creating a better experience for every user. Marketers use the tool to provide tailored content that helps users move down the sales funnel. Learn the definition of personalization software, its benefits, and the 20 best personalization software for your company in this post. What Is Personalization Software? Personalization software...

Are customers bouncing off from your website without taking any action? How do you catch their attention or engage your audience? A hello bar is your answer! Well-designed hello bars can help your business greet visitors, capture leads, and engage customers. You can market your products, share ongoing offers, or drive visitors to the content...