The eCommerce industry is evolving at a rapid rate in order to entertain customers’ demands and preferences. And thanks to new and advanced technologies, small business owners find it much easier to adapt their digital marketing to these changes. To maximize the value of your marketing efforts, you need to have a good idea of...

One sees abandoned shopping carts everywhere, especially in the parking lots of shopping centers and grocery stores. Why is that? Why would anyone abandon their cart after taking precious time to fill it? Did it become too heavy? Or is there some intoxicating feeling about cart abandonment no one is telling? Many possibilities ran through...

The future of eCommerce is personalized customer service. Brands that key into this concept potentially drive conversions through the roof. As shoppers are fiercely knowledgeable and demanding the best experience possible. Brands that deliver get the bacon. Ever wondered what it would be like to have every email you receive, mobile offer you view, the...

As we explore diverse eCommerce websites, we’re bound to stumble upon popups. While some of these popups dazzle us with their visual appeal, others feel like invading our space and proving irrelevant, tempting us to bid farewell to the site. As an eCommerce store owner and marketer, your visitors exiting without making a purchase is...