When we talk about e-commerce, especially Shopify stores, boosting Shopify Average Order Value (AOV) is a critical strategy for driving revenue growth. AOV represents the average amount spent by customers each time they place an order on your website. Increasing this metric means more revenue from each transaction, enhancing overall profitability without necessarily increasing the...

Ever feel the sting of watching potential customers abandon their carts on your Shopify website, overflow with your amazing products, and disappear into the online abyss? Abandoned carts – they’re a pain point we all know too well. That’s where abandoned cart apps for Shopify come into play! We’ll dive deep into the 7 best...

Cart abandonment is like a plague that most eCommerce marketers are affected by. If you look at the Baymard Institute research – it shows how the average cart abandonment rate across different industries is 69.8%. That’s kind of alarming because, for every 100 visitors, the average number of customers who complete their purchase is just 30. If...

In e-commerce, where a click often translates into potential revenue, the bounce rate stands as a crucial metric. It reflects the percentage of visitors who navigate away from a website after viewing only one page, indicating a missed opportunity for engagement and conversion. In fact, the bounce rate of ecommerce and retail websites can reach...

When it comes to product merchandising and sales, “Two are always better than one.” Successful marketers are creating product bundles of two or more items that seem irresistible to customers. Offers so exciting that they can’t skip the “Buy Now” button. Get ready to feel inspired by product bundling examples from the leading brands. From...

When it comes to online selling, simply having a fantastic product or a snazzy online store isn’t always enough to thrive. That’s where Shopify marketing automation steps in, providing businesses with a powerful tool to simplify marketing strategies, enhance customer connections, and ultimately skyrocket sales. But Shopify marketing automation can be overwhelming, especially for those...

How do you ensure that your marketing efforts stay regularized and keep your audience engaged? One of the best ways to do so is automating your marketing efforts, and marketing automation tools can assist you in the matter. Being a part of the SaaS and marketing industry for the past almost a decade, I have...

Here are two facts worth considering: Fact 1: Magento powers over 7% of the websites that use e-commerce technologies. Fact 2: The average Magento abandoned cart rate is 70%, accounting for a loss of about $18 billion in a year. What do they suggest? Well, if you do not take measures for abandoned cart recovery in Magento, this can...

Selling new products without shooing away customers is an everyday struggle for digital marketers. In a Gartner survey, 57% of respondents confessed that they struggle to sell new products to customers. The reason is simple – nobody likes being pushed into buying something they don’t need. So, upselling is not the problem here; failing to find sneaky ways...

Shopping cart abandonment is a common challenge faced by online businesses. The average cart abandonment rate is around 70%, meaning seven out of ten shoppers abandon their carts before completing the purchase. This is a major concern for businesses because it can lead to a lot of lost sales and revenue. However, there are effective solutions that can...