16 Best Conversion Rate Optimization Tools for Remarkable Results

If driving traffic to your website were the only thing you ever needed, things would have been much easier.

But sadly, that’s not the case; you also need conversions. You need to turn those traffic into leads and sales.

To reduce the bounce rates that can negatively impact conversion rates, you should adopt conversion rate optimization (CRO) tools.

In the absence of such tools, you may face several issues, including inefficient conversion processes, limited customer insights, missed opportunities for improvement, and wasted resources.

But I can help you. I’ve been associated with various aspects of digital marketing and search engine optimization (SEO) for years. During that long stint, I had the opportunity to work with different tools.

So, here’s a list of such tools that can help you move your website visitors to take the desired action you want them to take.

List of Top Conversion Rate Optimization Tools

I prepared this list based on my first-hand experience, inputs from my industry peers, reviews on top software comparison sites, and customer testimonials.

Best Lead Capture Tools

1. Picreel – Best for Exit pop-ups

In my experience, Picreel is a highly effective platform for creating and deploying exit pop-ups to increase leads and conversions on websites. The tool has proved that exit pop-ups are an ingenious way to capture visitors’ attention just before they leave your site.

With Picreel, I could create eye-catching exit-intent pop-ups that engaged the target audience and boosted conversions.

A user-friendly interface and a variety of customizable templates make it a perfect combination for getting started with pop-ups quickly. You can easily design pop-ups that match your brand and message. Plus, the platform provides advanced targeting options, allowing you to display exit pop-ups to specific segments of your audience, increasing the relevance of your message.

Similarly, Picreel’s analytics and A/B testing features can help you fine-tune your exit pop-ups for optimal results. With the right message at the right time, you can significantly reduce bounce rates and turn exiting visitors into leads.

All in all, it’s a valuable tool for optimizing the conversion rates.

What you’ll like:

• An easy pop-up builder for growing leads, conversions, and sales
• Trigger rules and targeting options for precise pop-up display
• The ability to track visitors’ digital footprint in real-time and then serve the most relevant offers
• A/B testing to make the most of your pop-up campaigns
• Integration with 700+ email marketing, sales, and CRM tools

What you may not like:

• The templates it offers could be more industry-specific
• No room for collaboration with others in real-time

Price: Forever free for up to 5k visitors/month. Paid plan starts at $9.99 per 10,000 visitors/month. Unlimited pop-ups & unlimited campaigns.

Also read: 11 Pop-Up Best Practices to Drive Conversions

2. Hello Bar – Best for Header & Footer Bars

(Image source: hellobar)

The next tool I want you to say hello to is Hello Bar.

Hello Bar is a powerful CRO tool that has received some rave reviews recently. My analysis and recommendation for the tool will be primarily based on them.

The tool is especially known for its ability to create attention-grabbing header and footer bars that drive engagement and conversions.

There are various targeting and personalization options to deliver the right message to the right audience at the right time. It enables users to create highly customized bars with appealing designs, persuasive call-to-action buttons, and compelling messages that instantly captivate visitors and encourage them to take action.

The header bars can be used to showcase important announcements, promote special offers, collect email subscriptions, or encourage social media engagement.

On the other hand, footer bars can serve multiple purposes such as collecting feedback, displaying cookie notifications, promoting additional products or services, or even offering a discount before visitors leave the site.

What you’ll like:

• It is easy to install, customize, and run; no guesswork.
• Great templates to create beautiful pop-ups.
• Amazing UI to convert traffic into ideal leads fast.
• Eye-catching headers at the top of websites and blogs with a solid call to action.
• Many targeting options are available with the platform.

What you may not like:

• Users want to see the ability to have a mail sent to themselves every time a new contact fills out a pop-up
• Sometimes, some users struggle to get the support they need.

Price: Forever free for up to 5,000 pop-up views. Paid plans start at $29/month. Up to 50,000 pop-up views/month. Advanced-level support, design features, and integrations.

3. HubSpot – Best for Lead Capture Forms

(Image source: hubspot)

Besides being one of the most well-known platforms for inbound marketing, sales, and customer service, HubSpot is a powerful conversion rate optimization tool. This compelled me to try out this platform.

Here’s what I found in it.

It can help businesses increase the percentage of website visitors who complete specific actions, ultimately generating more leads.

One of the prominent features is its lead capture forms. These forms play a crucial role in converting website visitors into leads.

HubSpot provides a simple interface to create and customize lead capture forms. You can easily embed these forms on landing pages and throughout your website.

These forms can be designed to collect relevant information from prospects, enabling businesses to nurture and engage with their leads effectively.

By strategically placing lead capture forms on landing pages and optimizing their design, including the placement and language of the call-to-action, businesses can improve the overall visitor experience and encourage more conversions.

What you’ll like:

• Most of the things users need reside in one place
• The search bar makes it easy to find everything as it always points users in the right direction.
• All the possible automation and the ease of implementation are one of the best parts of the tool.
• Its to-the-point or straightforward approach makes the user experience seamless
• Remarkable analytics to refine strategies and achieve desired results.

What you may not like:

• Some of the features HubSpot leaves out to compel users to move up the product line can be frustrating at times.
• The high price can be a downside for some users.

Price: Starts at $800/month. Includes 2,000 marketing contacts. Software for automation, reporting, and campaigns.

4. Sumo – Best for Email Capture Tools

(Image source: sumo)

Sumo, an email capture tool, was recommended to me by a colleague of mine.

According to him, it is a valuable asset for many businesses aiming to grow their email lists and boost conversions.

Like all superior platforms, Sumo is characterized by a user-friendly interface and customizable opt-in forms. This makes it one of the top choices for capturing emails.

Its integration with popular email marketing platforms simplifies the process of managing and nurturing leads effectively.

The Smart Bar displays targeted messages to website visitors and encourages them to subscribe. The Scroll Box and exit-intent pop-ups also help capture emails at the right moment.

The success of using Sumo largely depends on your content and audience, but it can be a potent tool when used strategically.

What you’ll like:

• You can build email lists in multiple niches and do it comparatively fast using high-converting elements
• pop-up forms are easy to set up for getting people to sign up for email lists.
• An assortment of tools to capture emails with customized appearance and delivery
• Access to free software subscriptions, templates, and even courses.
• It is easy to send emails to a chosen group of subscribers in your lists.

What you may not like:

• Some users complained about their inability to send more than one email in a 24-hour period.
• Stats are available only for 30 days in the free version.

Price: Free plan available. Paid plan starts at $39/month. Custom design and social media sharing.

Best Landing Page Optimization Tools

5. Leadpages – Best for Conversion Toolkit

(Image source: g2)

Leadpages is another CRO tool that can redefine your conversion strategies.

Custom feedback on this tool has been positive and this gave me sufficient reasons to include it in my list.

It’s best known for its conversion toolkit, a suite of powerful tools that make it easy to create and test landing pages, pop-ups, and other conversion-focused elements. The toolkit is revolutionary and it can help you achieve jaw-dropping results.

From generating leads to boosting sales, Leadpages empowers users to optimize every step of their customer journey, maximizing the conversion rates and leaving the competitors in the dust.

An intuitive drag-and-drop editor enables users to create beautiful and high-converting landing pages. Not only that, you can capture their audience’s attention through conversion-optimized pop-ups, capture leads effortlessly, conduct A/B testing, and view analytics & insights.

What you’ll like:

• The site design is intuitive even for non-tech savvy users.
• Seamless integrations with CRMs and Calendly.
• Fully customizable website and landing page templates for a quick start.
• It can help you reach your audience with precisely what they are looking for.
• No matter what the issue is, the support team is always patient and helpful.

What you may not like:

• You may run into a steep learning curve at the beginning of your journey with the tool.
• For more advanced use cases, the limitation in customization can be a deal breaker.

Price: Starts at $37/month. Unlimited traffic & leads. 1 custom domain. 90+ integrations.

Read More: Effective Conversion Rate Optimization Methods

6. Landingi – Best for A/B Testing

(Image source: landingi)

I ran a free trial of Landingi at almost the same time I did a few other CRO software. They fall in the same category of superior conversion tools for websites.

Landingi specializes in A/B testing capabilities. With this solution, I could effortlessly create multiple versions of a landing page, each with different elements and designs, and test them against each other to determine which one yielded the best results.

The tool removed any guesswork or assumptions by providing me with concrete data and insights.

By comparing various aspects, such as different headlines, images, CTAs, and layouts, you can fine-tune your landing page for maximum impact.

But it doesn’t stop there – Landingi’s A/B testing feature goes beyond just landing pages. You can also test different pop-ups, forms, and other interactive elements, ensuring every aspect of your marketing funnel is optimized to perfection.

What you’ll like:

• Beginners and non-web developers will find the interface user-friendly.
• The ability to export landing pages directly to WordPress and share with other Landingi accounts.
• The editing features enable users to tweak every element of the software to perfection.
• You can easily incorporate a payment button on your landing pages.
• The guide with a checklist helps create awesome landing pages easily and quickly.

What you may not like:

• There aren’t as many third-party integrations as other popular landing page software.
• Many users conveyed their desire to see lead information in emails instead of having to log in to see the lead.

Price: Starts at $290/month. 5,000 visits/month. 1 custom domain. 10 digital assets.

7. Unbounce – Faster Campaign Launches

(Image source: unbounce)

Unbounce is a popular landing page builder that has gained significant recognition in the marketing industry. So, leaving it out of my experimentation with CRO tools is simply out of the question.

The first things that caught my eye were its user-friendly drag-and-drop interface and a set of unique tools. These offerings are designed to help users build high-converting landing pages, pop-ups, and sticky bars for their marketing campaigns.

Unbounce ensures faster campaign launches through its AI landing page generator Smart Builder and Conversion Intelligence, a tool for enhancing the landing page conversion rates.By combining these features, Unbounce enables marketers to create and launch campaigns faster, optimizing the entire process from content creation to conversion optimization. This allows businesses to reach their target audience quickly and effectively.

What you’ll like:

• A drag-and-drop WYSIWYG editor for landing pages and forms.
• You can get creative in your designs by moving objects like text blocks or images anywhere on a page.
• Only a few landing page tools offer high-quality templates like Unbounce does.
• Unbounce takes customer feedback seriously.
• Superb community pages for tips, advice, help, and ongoing support.

What you may not like:

• The lightboxes that appear after form submissions are a little basic.
• Unbounce can be tricky when you’re syncing between the desktop and mobile versions.

Price: Starts at $74/month. Billed annually. Unlimited landing pages, pop-ups, and sticky bars. Up to 20,000 visitors.

Best User Surveys & Feedback Tools

8. Qualaroo – Best for Exit Surveys

(Image source: qualaroo)

Qualaroo was among the first conversion rate optimization tools I used and am still using. I’d say it is one of the best ways to create and deploy exit surveys.

But Qualaroo is more than just a survey tool. It’s a powerful feedback platform that helps me understand why visitors leave my site and how I can make them stay.

In other words, it doesn’t let potential customers slip away without letting me know why.

The platform is characterized by a clean and easy interface, advanced targeting, flexible deployment options, personalization & branding, and actionable feedback.

Qualaroo uses exit-intent technology to trigger surveys when users show signs of leaving a page, such as moving their mouse towards the browser close button.

This way, I can capture feedback from visitors who might otherwise leave without giving me any insights.

What you’ll like:

• The audience targeting options are great as long as you know which users you want to ask.
• The branching survey technology makes it easy to target customers based on their behavior.
• The ability to create any survey in minutes and deploy it to collect feedback on customers’ expectations and concerns.
• You can export a survey report to use the feedback with CRM tools.
• Interacting with the support team is an enjoyable and fruitful experience.

What you may not like:

• You cannot clone desktop nudges for mobile nudges.
• The pre-built templates need some improvements as the questions can be generic at times.

Price: Starts at $69/month. 1 domain, unlimited responses, 100k tracked pageviews and more.

Read More:Top 7 Best Exit pop-up Software

9. GetFeedback – Best for Customer Experience Management

(Image source: getfeedback)

GetFeedback is the customer experience management (CXM) solution that listens to what customers are talking about. This is one valid reason I included it on my list.

With GetFeedback, you can collect feedback from any channel, including your website, app, email, and social media. You can also use it to conduct surveys, customer interviews, and focus groups.

The tool analyzes feedback data and turns it into actionable insights. You can identify areas where you’re excelling and areas where you need to improve. You can also track your progress over time and see how your CX efforts are impacting your bottom line.

GetFeedback is the best-suited CXM solution for businesses of all sizes. It’s easy to use and affordable, and it offers a wide range of features to help you improve your customer experience.

What you’ll like:

• It is simple, good-looking, and easy to configure.
• You can collect real-time feedback from across all channels. including email, website, SMS, and app.
• Pre-built templates are helpful for getting ideas on what a professional and polished survey looks like.
• You can access the survey results on smartphones, tablets and the web.
• Actionable feedback that improves a company’s workflow and customer service.

What you may not like:

• Some questions are hard to understand and participants are unsure how to respond to them.
• Weak user permission system.

Price: The vendor hasn’t provided its pricing information.

10. UserVoice – Best for Continuous Product Discovery

(Image source: uservoice)

Even though I have heard about UserVoice on several occasions, I haven’t used it yet. The recommendation came from another colleague who worked with the tool daily.

Let me restate what she told me.

UserVoice can be an indispensable tool for businesses striving for continuous product discovery. With its array of features and intuitive interface, it provides a platform for users to voice their opinions, concerns, and ideas.

At the heart of UserVoice is the idea of empowering customers and giving them a voice in shaping products. Through seamless feedback gathering, businesses gain valuable insights directly from the people they aim to serve.

This user-centric approach ensures that product development efforts are aligned with customer needs and expectations, leading to products that truly resonate with the target audience.

UserVoice goes beyond just collecting feedback. It offers robust analytics and reporting tools, enabling businesses to gain a deeper understanding of user preferences and behavior. This valuable data informs decision-making, allowing for data-driven product improvements and innovation.

What you’ll like:

• The Contributor Console allows users to participate in discussions, share feedback, and collaborate on various aspects of a product or service.
• The tool is easy to navigate and use, which magnifies the overall user experience.
• It facilitates meaningful interactions between you and your customers.
• UserVoice provides a single place for customers to put their product feedback and requests.
• The visibility on the customers’ side is great and they know about all upcoming features.

What you may not like:

• Requesting other users to go in and upvote request items can be time-consuming if they are not accustomed to it.
• Finding archived or finished tickets is hard.

Price: Starts at $699/month. Annual agreement. Up to 200 unique end-user feedback and built-in reports & metrics.

Best A/B Testing Tools

11. Optimizely – Best for Continuously Optimizing Experiences

(Image source: optimizely)

Optimizely comes under the same category as Google Optimize and VWO, the next tools we are going to discuss after this. It emphasizes enhancing the user experience and boosting conversions.

As a matter of fact, Optimizely is a cutting-edge digital experience platform that empowers organizations to optimize and enhance their customer experiences continuously. It does so by delivering highly personalized and relevant experiences across various digital touchpoints.

By leveraging Optimizely’s advanced experimentation and testing tools, organizations can test different variations of their website, app, or other digital assets to understand the impact of each change on user behavior and business outcomes.

Similarly, the tool’s powerful targeting and segmentation capabilities enable companies to deliver personalized experiences to different segments of their audience, ensuring that each customer receives the most relevant content and messaging.

By providing the ability to fine-tune web content, user experiences, and conversion funnels, it helps businesses and marketers improve their websites and online offerings.

What you’ll like:

• A solid interface enables product owners to take accountability and get deeper involvement in experimentation.
• Easy setup, implementation, rollout, and ramp-up.
• The ability to break experiments into separate projects by team.
• An easy and quick tool for conducting A/B tests on websites.
• It is a well-updated tool that integrates effortlessly with dynamic websites.

What you may not like:

• The walkthrough and documentation of the platform are not that easy to understand.
• The customer service can improve to reduce the number of irate customers.

Price: The vendor hasn’t shared its pricing information.

12. VWO – Best for Holistic Experimentation

(Image source: vwo)

VWO is a market-leading A/B testing tool that many fast-growing companies use for experimentation and conversion rate optimization.

I had an opportunity to test VWO around the same time I did Optimizely and Google Optimize, and it is an incredibly powerful tool.I can confidently say that it is the best tool for holistic experimentation. With the ability to create multiple variations of a webpage and test them simultaneously, I was able to gather valuable insights into user behavior and make data-driven decisions to improve conversions.

The visual editor made it incredibly easy to make changes to the webpage without any coding, saving me a lot of time and effort.

VWO is also flexible for conducting experiments across multiple platforms.

The advanced targeting and segmentation options were invaluable in ensuring that my experiments reached the right audience.

The real-time reporting and analytics dashboard provided me with instant access to the experiment results.

What you’ll like:

• It’s an easy and powerful testing tool that requires only minimal effort.
• Talented developers behind the tool are almost always able to find a way to execute the experiments users want.
• The Visual Editor is known for its ease of use and effectiveness in making rapid changes to web pages.
• Integration with third-party tools like Google Analytics and Amplitude.
• The insights from heatmaps and session recordings are helpful in optimizing conversions.

What you may not like:

• Users cannot decrease the playing speed of session recordings when they want to observe certain areas at a reduced speed.
• Some more customization options for its surveys would be helpful.

Price: Free plan available. Paid plans start at 25,248/month. Unlimited variations, traffic source targeting, and elements library.

13. Convert – Best for Better Site Experiences

(Image source: convert)

Are you tired of guessing what your website visitors want? Introducing Convert, the ultimate A/B testing tool that takes the guesswork out of optimizing your site experiences.

I recently gave it a test run and I liked how it turned out.

Convert empowers users to make data-driven decisions by comparing different versions of their web pages and analyzing how they perform against each other.

You can easily create and run experiments to test variations of your landing pages, forms, checkout processes, and more.

By doing so, you can easily uncover the best-performing design, copy, and functionality for your website, ensuring that every visitor has an engaging and memorable experience.

I’d say, don’t leave the success of your website to chance – let Convert guide you toward better conversions, increased engagement, and higher revenue.

What you’ll like:

• The flexibility you get while creating complex experiences.
• The support team always goes out of its way to help customers figure things out quickly.
• You can run multiple client accounts under one hub and under one fee.
• Once a test is set up, you can see the status of what is happening in real time.
• The dashboard makes it easy to turn on and off a test besides understanding and following different tests.

What you may not like:

• Users are unable to see data for tests by segment like new vs returning, device type, browser, and time of day.
• WYSIWYG in the tool can be questionable at times since what you see isn’t always what you get.

Price: Starts at $349/month. 15-day trial. Unlimited tests, 10 active domains, and 30 active goals/projects.

Best CRO Analytics Tools

14. Google Analytics – Best for Free Analytics Tools

(Image source: google)

Google Analytics is an exemplary conversion rate optimization analytics tool that empowers businesses to maximize their online performance.

With its comprehensive set of features and powerful insights, it enables users to track, analyze, and optimize their website’s conversion rates.

By leveraging Google Analytics, businesses can accurately measure the effectiveness of different marketing campaigns, identify potential bottlenecks in the conversion funnel, and make informed decisions to optimize user experience and drive higher conversions.

As the best free analytics tool available, Google Analytics offers numerous features that are crucial for businesses of all sizes.

It diligently tracks website traffic, sources, and audience demographics, helping users gain a deep understanding of their customers and their behavior.

This information is essential for creating targeted and personalized marketing strategies.

Detailed reports and segmentation capabilities are other offerings in the tool.

What you’ll like:

• Google Analytics is not only the most popular platform, but it also provides in-demand features free of cost.
• The flexibility to tailor reports to specific metrics, goals, or segments.
• Seamless integration with other top Google products.
• You can see user data, demographics, and other minute details to grow your website.
• The recently updated GA4 interface bears a modern look and improved UX.

What you may not like:

• There can be a privacy issue since Google Analytics collects user data.
• Advanced data visualization and the ability to share those visualizations with team members would be beneficial.

Price: Free of charge.

15. Kissmetrics – Best for Simple Analytics Tools

(Image source: kissmetrics)

Next up is Kissmetrics, one of the earliest tools I’ve used in my area of work.

Calling it a sophisticated and comprehensive CRO tool would be an understatement.

Kissmetrics offers businesses the ability to analyze and optimize their conversion rates seamlessly. It provides deep insights into customer behavior, understanding every step of the customer journey.

By tracking and analyzing user interactions across websites, mobile apps, and other touchpoints, Kissmetrics uncovers hidden patterns and preferences.

What sets the tool apart is its simplicity. It minimizes the complexity traditionally associated with analytics tools, allowing even non-technical users to effortlessly navigate and extract actionable insights. By eliminating the steep learning curve, businesses can quickly leverage Kissmetrics to identify conversion bottlenecks, optimize funnels, and boost overall conversion rates.

What you’ll like:

• Those not acquainted with data analytics will find its great onboarding support helpful.
• Its integration with marketing and analytics tools gives a broader view of marketing strategies and their results.
• Several enhancements in recent times have made the tool more robust than ever before.
• With the cohort report, you can measure groups who have similar experiences.
• Mapping customer acquisition volumes along with customer acquisition cost.

What you may not like:

• Configuring the tool demands more time and effort to get the results users want.
• The funnel reports are limited to five levels of customer purchase flow.

Price: Starts at $25.99/month. 25% off on yearly billing.

16. Mixpanel – Best for App Interaction Analysis

(Image source: mixpanel)

If you’re looking to optimize your app’s conversion rates and improve user engagement, Mixpanel can be an ideal solution. That’s what I gathered from my extensive study of software review sites.

Mixpanel is specifically designed to provide users with deep insights into user behavior and interaction within their apps. This helps you unlock valuable data about how users interact with your app and enables you to make decisions that drive conversions and revenue.

By understanding how users navigate through an app, where they drop off, and which features they use the most, you can identify bottlenecks and opportunities for improvement. With this level of granular insight, you can target specific user segments and personalize your app experience to maximize conversions.

From funnel analysis and cohort analysis to A/B testing and predictive analytics, Mixpanel has all the tools you need to optimize your app’s conversion rates.

Unlike traditional analytics tools that focus solely on page views and clicks, Mixpanel goes deeper by tracking actions within your app. This means you can see how users engage with specific features, buttons, and elements in your app, enabling you to identify areas for improvement and tailor your app experience to drive higher conversions.

What you’ll like:

• The tool can help you understand problems to support decision-making and prioritize resources.
• The ability to identify issues promptly and make timely adjustments to improve user experiences.
• Tracking user interactions across multiple platforms.
• Mixpanel is scalable and you can easily add more users and data as you need.
• Extensive documentation makes it easy to learn about the tool quickly.

What you may not like:

• Sometimes navigating through the interface can feel overwhelming due to the large number of features and options.
• It’s sometimes slow due to the sheer volume of data it must process.

Price: Forever free for up to 20 million monthly events. Paid plans start at $20/month. Up to 100M monthly events and faster & deeper analysis.

Which CRO Tool Is Best for You?

I completely understand that the larger the number of tools, the more challenging it gets to choose the right one. More so when most of them look equally compelling in one way or another.

But don’t settle for mediocrity when it comes to your conversions.

To further simplify the decision-making for you, I recommended the following four final options:

Option A: Picreel

Picreel excels at exit pop-ups. Using it, you can create striking exit-intent pop-ups that engage the target audience and boost conversions. The tool fares equally well in user-friendliness, customizability, and advanced targeting options. Likewise, its analytics and A/B testing features can help you fine-tune your exit pop-ups for optimal results.

Option B: Leadpages

Praised for its toolkit for conversion, Leadpages takes a revolutionary approach to landing page optimization that fetches exceptional results. The tool can be used to optimize every step of a customer’s journey to maximize conversion and stay ahead of the competition. Conversion-optimized pop-ups, effortless lead capturing, A/B testing, and analytics & insights are some of the powerful offerings.

Option C: UserVoice

This tool made it to my shortlist because it is indispensable for businesses that take continuous product discovery seriously. It provides a platform where users can voice their opinions and concerns. This way, it empowers customers to play a part in shaping products. Businesses can gain valuable insights directly from the people they aim to serve through seamless feedback gathering.

Option D: Kissmetrics

Finally, I’ll go for Kissmetrics. This tool has established a name for itself mainly due to its simplicity. It minimizes the complexity that users traditionally associate with most analytics tools. This enables even non-tech savvy users to eliminate the steep learning curve and leverage the tool to identify conversion bottlenecks, optimize funnels, and boost overall conversion rates.

Learn More About Conversion Rate Optimization Tools

How do CRO tools help in identifying areas for improvement in my website’s user experience?

CRO tools help in identifying areas for improvement by analyzing user behavior, conducting heatmaps and session replays, and performing user surveys. These insights help pinpoint issues like high bounce rates or low engagement, allowing you to make UX improvements.

Can these tools work with different types of websites?

Yes, most CRO tools are designed to work with different types of websites, including e-commerce, blogs, corporate sites, and more. Just make sure to choose a tool that aligns with your specific requirements and platform.

What metrics do these tools measure for conversion improvement?

They measure a range of metrics for conversion improvement, including conversion rate, bounce rate, time on page, click-through rate, form completion rate, and revenue generated. They provide detailed analytics to help you understand how users interact with your website and optimize accordingly. Watch:

How do these tools help in creating A/B tests?

Conversion rate optimization tools help in creating A/B tests by providing the necessary data and tools to set up and run experiments. They offer a visual editor to create variations, split traffic, track conversions, and analyze results statistically. This enables you to make informed decisions and continually improve your conversion rates.