Daniel Nicholes

Author

Daniel Nicholes

Expert Writer |

Daniel Nicholes shares insights on CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights to enhance user experience. He writes about CRO methods, including landing page optimization, site intercept surveys, popups, and optimizing the customer journey. Daniel offers practical advice for experience optimization.

Articles by Daniel Nicholes

What is Spin-the-Wheel Popup and How to Create Popup?

Nostalgia finds a playful home with the emergence of “spin-the-wheel” popups. Remember the thrill of spinning a wheel at carnivals or game nights as kids? Fast forward to today, whether you wish to engage website visitors or boost conversions, you can design a wheel for that. But, do these popups really work? Definitely! They are...
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How to Build a Popup That Opens on a Button Click

Opening a popup on click is not something unusual by today’s standards, and a lot of marketers deploy this strategy in their campaigns. On-click popups provide a two-step opt-in process for website visitors. To put this in simple terms- website visitors will have to click on a specific element for the popup to appear, and...
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8 Valentine’s Day Marketing Campaign Ideas We Love

Marketing campaigns are known to make the best of every festival or occasion that comes along, and Valentine’s day is no different. You’ve probably seen loads of Valentine’s day campaigns and ads floating around the month of February, and that’s because people spend a ton of money during this time of the year. To give...
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Ecommerce Personalization: Everything You Need to Know

When you visit a store, and the store employees already know what you are looking for, it makes your shopping experience much easier and smoother. This is exactly how ecommerce personalization works. In real life, you may also call it an exclusive shopping experience, which transfers to ecommerce, where you treat every visitor as an...
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What Is a Popup- Purpose, Examples & Everything Else You Must Know

You’re browsing a website, engrossed in its content, when suddenly — a window appears out of nowhere, urging you to subscribe, claim a discount, or take a survey. Yes, we’re talking about popups – those love-them-or-hate-them elements that have been both praised for their effectiveness and criticized for being intrusive. But what if we told...
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How to Create a Popup in Wix?

“When used correctly, popups can significantly boost your conversion rate. The key is to offer something of real value and make the popup as unobtrusive as possible.” – Brian Dean, Founder of Backlinko As a long-term user of Wix, I have built one of my businesses on this platform and continue to love its features and...
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How to Add a Cookie Popup to Your Website: Tutorial & Examples

Are you familiar with those pesky cookie popup notifications that seem to be everywhere on the internet? They may be annoying, but they serve an important purpose. In order to comply with privacy laws such as GDPR and ePrivacy Directive, websites must inform their visitors about the use of cookies. And what better way to...
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Best Popup Maker Tools: Top 8 Choices to Boost Conversions

The best popup maker for WordPress can help you turn your visitors into your email subscribers and potentially improve conversion rates. However, many feel that popups are intrusive, annoying, and bad for the customer experience. The opinions are divided. This is where WordPress popup makers come into play, as they specialize in creating high-converting popups...
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How to Add a Pop-Up on Shopify: A Step-by-Step Guide

You only get one chance to make a first impression. For your Shopify store, that first impression is crucial. But how do you instantly capture attention, communicate your brand’s unique value, and guide visitors toward your bestsellers? When done right, pop-ups can be your secret weapon. This guide will show you how to create and add...
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What is the Perfect Popup Timing for Maximum Impact

Popups are one of the most effective ways to grow your e-commerce business. They can help you capture leads, increase sales, and build long-lasting relationships with your audience. But there’s a catch: you have to show them at the right time. Timing is everything when it comes to popups. If you show them too early, you’ll...
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